Deborah Sherman \ 10th January 2025
At 5:47 PM, a tornado rips through your town. At 5:48 PM, your crew captures the first footage. At 5:49 PM, they need to get it back to the station.
What happens next determines whether you lead the coverage – or follow it.
Built by journalists. Trusted by the world. This isn’t advertising copy. It’s the foundation of how latakoo has revolutionized video transfer for news teams worldwide.
The Facts About File Transfer
Let’s be brutally honest about video transfer:
- You’ll waste 8 minutes every week or 3.2 years in your lifetime waiting for content to load.
- Your team can spend hours every day searching for archived footage.
- You lose more minutes every day converting file formats.
“News teams don’t need another tech solution – they need a partner who understands their workflow because we’ve lived it ourselves,” says Jade Kurian, President and Co-founder of latakoo.
She’s right. Here’s proof:
Your crew drops any file – any format, any size – into the latakoo app on their desktop or mobile. They click ‘Start.’ Our patented simultaneous compression and upload technology transfers content at maximum speed while encrypting it. Even if WIFI drops, the transfer resumes exactly where it left off.
No other system offers this guarantee.
The Hard Data Behind the Simple Interface
News professionals who switch to latakoo consistently report:
- The fastest file transfers even with large file sizes and in areas with low bandwidth
- Time saved on file conversion
- Easy access to archived footage 24/7
- Fast editing and collaboration in one place
The efficiency gains tell only half the story.
What You Get That Others Can’t Match
- Instant Transcription and Translation
- Automatic transcription in any language
- Translation into 133+ languages
- Immediate captions and subtitles
- Seamless Integration
- Direct connection to your Content Management System so that your footage goes immediately to everyone who needs it, anywhere and everywhere.
- Automatic format conversion
- No manual downloading or uploading required
- Cloud-Based Collaboration
- Comment directly on video timelines
- Edit clips without downloading
- Share instantly with global teams with a link, email or through your CMS
- New ideas and inspiration as you watch stories uploaded by your colleagues around the world
- Vast storage so that file footage is always at your fingertips.
- Peace of mind knowing your video is always sharp, colorful and powerful because it was shot, distributed and stored in high resolution
- The confidence knowing all your hard work is captured, stored in one place, and can be retrieved on demand by anyone, anytime
4. Time and Money Savings
- latakoo replaces multiple disconnected, pricey systems like Vimeo, Hightail, Google Drive and SharePoint. Pay for one platform instead of several and save money.
- Eliminate the frustration of trying to daisy chain disparate tools together when it’s all integrated into latakoo.
- Beat the competition by streaming events live from your mobile directly to the latakoo cloud, where coworkers can monitor what’s happening, make clip edits, and share the content immediately with the public.
5. Military-Grade Security
- Advanced encryption.
- Customizable access controls. latakoo lets you set specific permissions and access for each person on your team.
- Complete audit trails so you know when the content was delivered and who accessed it.
Transfer. Transcription. Translation. Clip editing. Sharing. Storage. One platform, seamless and secure. One price.
The Real Reason News Teams Choose latakoo
Facts and features matter. But here’s what really counts:
When news breaks, you need certainty. You need to know that when your crew captures the story, it will reach your newsroom. Period.
That’s not a promise. It’s a guarantee backed by technology that has transferred millions of hours of news footage under the most demanding conditions imaginable.
A Simple Test
Tomorrow morning, try this:
- Drop your largest video file into latakoo
- Click ‘Start’
- Walk away
When you return, you’ll find your file transferred, transcribed, and ready to air.
That’s not magic. That’s engineering built by journalists who understand exactly what you need. Veteran journalists Jade Kurian and Paul Adrian created latakoo in 2010. As reporters, they consistently faced a significant obstacle: how to swiftly and reliably transfer large video files, especially from locations with poor internet access. This challenge inspired them to create latakoo, named after the melodious lark bird as a tribute to their daughter, Lark. Their goal was to give journalists and content creators more time to tell impactful stories without technical barriers. Their vision led to the creation of latakoo, a cloud-based media asset manager.
What Happens Next
Your next breaking news story will determine whether latakoo was the right choice.
But consider this: Every major news organization around the world that has tested latakoo against competitors has chosen latakoo.
They did so because when news breaks, the only thing that matters is getting the story home.
That’s what we do.
And we do it better than anyone else in the world. That’s why today, production teams, educational institutions, corporate media teams and governments also use latakoo.
Talk to sales for a free demo.