latakoo: Powered by Real Intelligence

latakoo: Powered by Real Intelligence

By Brian Calfano, latakoo Scholar in Residence

AI is everywhere, or at least it seems to be. And it’s tempting to think one can do anything with it. Like latakoo, AI does many things to ease the user workflow. We’ve invested countless hours and dollars to make latakoo a game-changing platform with patented technology. The result? We provide the world’s best video management service. And some of our assets leverage AI in the process.

Given the press about AI and what it can do, this begs the question: could AI threaten latakoo? To answer that loaded question, we asked our tech team members for their insight.

Indeed, the latakoo/AI relationship is a cooperative one. latakoo’s transcription function relies on AI, and Rognon says that latakoo will also deploy AI for video classification. “I see it as nothing but positive.”

latakoo engineer Jonathan Apodaca shares that perspective to an extent. Working on a series of data file migrations recently, AI saved Apodaca substantial time.

Fellow engineer David McElory says he makes frequent use of Claude and Gemini Deep Research, the latter of which creates research reports with corresponding citations. That said, Apodaca considers AI a “mixed bag” because the technology sometimes gives the impression that it’s working on specific tasks (when it’s really not).

Taking all that a step further, might a competitor use AI to ape latakoo’s functionality by just typing in a few instructions? Could someone really ask AI to conjure up a latakoo-like service overnight?

Rognon doesn’t worry about that. “For what we do, I don’t think so.” latakoo is, after all, a one-off. “I don’t see how AI could do it on its own.”

Another of our engineers, Kevin Wang, agrees. He also sees latakoo’s value in something AI can’t manufacture: trust. “One of the real differentiators with latakoo is the partner relationships. People trust latakoo to be the service provider.”

And with all the talk about AI’s usefulness, McElroy reminds us of the difference between artificial intelligence and the real thing. “AI makes producing things much easier, but it can’t replace human judgment, human taste, human discretion. I think the same thing applies in software.”

latakoo represents the best of what meaningful collaboration can produce. But AI struggles with creating integrated partnerships, says latakoo’s Chief Scientist Richard Metzler. “There’s a huge barrier because such integrations require participation and testing on the ground between multiple parties.”

Then there’s perhaps the biggest misconception about using AI in software development: the coding.

Rognon explains that coding is the final step in figuring out what a client desires and providing a deliverable. Asking AI to create lines of code to spit out a software solution like latakoo won’t work.

“You’re not going to be able to type a couple of sentences into AI like that and get something that you can build a business out of now.”

And he sums up AI with a reminder of its limitations: “It’s not actually thinking. It’s just guessing.”

Our engineers underscore the reality that a truly useful software solution does not result from an artificial process. Instead, a platform like latakoo is the outgrowth of the very human endeavor of harnessing ingenuity, originality, and real-world trial and error. AI may make some of the work more efficient along the way, but latakoo shows that the road to customer success is powered by real, human intelligence.

Our co-founder and President Jade Kurian said, “Humans have unlimited potential. We inhibit physical, emotional and intellectual spaces and that composition of our being allows us to see and feel beyond the scope of any AI. So while AI can assist us in the creation process, creation requires so many various decisions. Our decisions encompass so much more than research or code or catalogs or any one space. And, while AI might play into parts of latakoo services, it’s humans that truly power latakoo.”

^{The latakoo Team}

AI Tools Our Engineers Suggest: