latakoo \ 23rd January 2025
When the news industry was crumbling in 2008, two journalists took a leap of faith. Today, their company latakoo powers the fastest video transfer and most flexible media asset manager in broadcasting and serves major networks worldwide.
Jade Kurian and Paul Adrian sold their home, lived on unemployment, and bet everything on a simple idea: make it easier for journalists to deliver the news.
Their patented cloud platform now transcribes, translates, transcodes and lets people collaborate, clip edit and distribute their stories anywhere, anytime to anyone.
Behind every great innovation is an even greater story.
VOYAGE AUSTIN MAGAZINE January 21, 2025:
It was the perfect storm. In 2008, newspapers were folding, television stations merging, newsrooms shrinking. Getting a story together was hard enough. But broadcast journalists were also struggling to deliver the news to the public. It was difficult to transfer large video files back to the station quickly. It took several products, all stitched together, to edit the story and then get the information on the air. HD News Correspondent Jade Kurian and her husband KDFW-TV Investigative Reporter Paul Adrian decided it was time to rewrite the script.
“We decided that we needed to either get out of journalism and do something ourselves to promote it or change it,” Paul Adrian co-owner and CEO of latakoo said. “So, we leaped. It wasn’t some calculated risk. It was just, ‘Let’s do this.’”
“Why not,” Jade agreed. Even though they had a one-year-old daughter, Jade followed Paul from Austin to Boston, where he attended a program at the Harvard Kennedy School to learn to build a business. Someone else might worry they were unemployed parents with a child moving across the country. But not Jade.
READ MORE AT https://voyageaustin.com/interview/community-highlights-meet-jade-kurian-paul-adrian-of-latakoo