Heading to NAB 2026? Let’s connect—book a time to see latakoo in action.
A structural shift in media technology was confirmed at NAB 2026. IABM has rebranded as IAMT – the International Association of Media Tech – making a broader remit that reflects how the industry now operates: software-defined, AI-enabled and globally interconnected.
The change is not cosmetic. It comes with the launch of MAI, a new platform designed to connect buyers and suppliers, streamline discovery, and introduce AI-driven tools into the procurement and workflow chain.
The directly. is clear. Media workflows are converging around speed, automation and interoperability. IAMT reflects that reality. latakoo is built for it
Big news from the National Association of Broadcasters 2026 Show!
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