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The National Association of Broadcasters presented latakoo with its prestigious 2025 Technology Innovation Award on April 7, 2025 for its groundbreaking Generative Video Codec (GVC) technology.
The award represents one of the broadcast industry’s highest technical honors, recognizing technologies that promise to transform media creation and delivery.
With Generative Video Codec, you can see what matters first.
Just imagine this:
A tornado tears through a town, and first responders are racing against time, desperately scanning live video feeds.
But what if they could instantly enhance the exact areas they need to see, like zooming in on that funnel cloud with crystal clarity while keeping an eye on the bigger picture? That’s not science fiction – it’s latakoo’s mind-bending Generative Video Codec (GVC).
Think of it as having a genius video editor built right into your camera feed, one that knows exactly where to dial up the quality to 11 while keeping your stream lightning fast.
Whether you’re tracking a game-winning goal, zeroing in on breaking news, or coordinating emergency response, GVC lets you take control of what matters most in your video – no retransmission required.
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Winner of 6 Telly Awards
$1.2M
Awarded United States Air Force contract
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Impact Award Finalist, IABM
Rise Award Finalist, Jade Kurian
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Digital Media World Finalist
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